Imprint, which offers branded payments and rewards products, announced a partnership with Danielle Bernstein’s WeWoreWhat to launch the WeWoreWhat Rewards Visa Card.
The WeWoreWhat Rewards Card is the first creator rewards card, and sparks a shift in how modern brands engage with their communities to offer customized and hyper-relevant lifestyle rewards. Cardholders gain access to cashback rewards at WeWoreWhat and at a hand-picked list of Bernstein’s favorite brands, restaurants and shops.
WeWoreWhat customers benefit from best-in-class rewards by offering cardholders 10% back at WeWoreWhat, 5% at partner brands and 1% everywhere else. Rewards are available immediately and are redeemable interchangeably across partner brands. For example, when cardholders spend $100 at WeWoreWhat, they earn $10 back which can be applied towards their next purchase at WeWoreWhat or any of the partner brands. There’s no confusing points or rebate programs — just straightforward and useful cashback at popular brands that are part of Bernstein’s world and that her customers also love.
“WeWoreWhat is always looking for new ways to give our community innovative value, benefits and experiences. This exciting collaboration with Imprint felt like the natural next step for WeWoreWhat, our community, and our brand partners,” said Bernstein, founder of WeWoreWhat. “I love that we will not only reward WeWoreWhat’s loyal customers, but also provide them exclusive benefits across all of the brands and restaurants that are a part of my daily life.”
The WeWoreWhat Rewards Visa Card is issued in partnership with Imprint and is designed to be highly inclusive, allowing cardholders to sign-up by linking their bank account with no impact to their credit score. As such, a much higher proportion of the WeWoreWhat community will have access to the program than any traditional credit card. To sign-up for the WeWoreWhat Rewards Visa Card, users download the Imprint App, connect their bank account and can immediately use the card everywhere Visa is accepted with Apple Pay and Google Pay.
“At Imprint, our mission is to build the most inclusive, rewarding way to pay and deepen relationships between great brands and their communities. We’ve built Imprint for brands that love their customers, just like Danielle and WeWoreWhat,” said Daragh Murphy, CEO and co-Founder of Imprint.
“We love working with innovative brands that want to break new ground with hyper relevant rewards for their communities. Danielle’s vision exemplifies the opportunity we see for influencers, creators and brands to use our platform to engage with their communities in a way that transcends Instagram and the digital world,” said Alexandra Schwartz, head of growth and merchant partnerships at Imprint.
