K-Swiss and McLaren have developed a multi-year partnership that will debut in the late spring of 2023. As Formula 1 racing continues to grow globally at an exponential pace, especially within the U.S., the collaboration brings a new energy to K-Swiss’ product assortment and presents an opportunity for the footwear brand to push its limits with innovation and product development. K-Swiss and McLaren will work together to elevate distinct tentpole moments including key races around the globe.
“We are honored to be part of this exciting new and multi-year partnership and are looking forward to be joining McLaren on the racetrack. Each brand boasts a heritage that reflects the other’s, replete with perseverance, innovation, and excellence. We hope that with this new partnership we develop a new base of loyalists and extend our legacies further,” says Dave Grange, International Brand President at K-Swiss.
K-Swiss and McLaren have worked closely together to develop a collection that complements the signature expressions and design ethos of both brands. “It is a pleasure to welcome K-Swiss to the McLaren Racing family and Formula 1. We are excited to work with a brand which has such a strong heritage and can provide our team with footwear that is reliable with a focus on performance while looking fantastic. I can’t wait for the release of the collection.” Lindsey Eckhouse, Director of Licensing, eCommerce & esports at McLaren Racing.
The K-Swiss and McLaren collection will be on-going and consist of footwear and an assortment of apparel for consumers. In addition, performance-based footwear will be worn by the pit crew and engineers on the racetrack before it becomes available to the public.
