Forever 21 announced the launch of its latest collaboration, a limited-edition back to school collection with Airwalk, a global skate and action sports lifestyle brand. Since 1986, Airwalk has been a leader in the world of skateboarding and action sports, creating one-of-kind performance and lifestyle gear. Airwalk solidified its legacy in pop culture, appearing in countless films and music videos. The brand’s offerings include men’s and women’s apparel, footwear, accessories including skate hardgoods, which are available in the U.S., Latin America, Europe and Asia.
The collaboration brings Airwalk’s legacy in skate culture to Forever 21 in the form of nostalgic designs that lean into the brand’s 80s and 90s heritage, through chain details, stripes, bold graphics, checkers and more. The collection includes apparel, footwear and accessories for men, women and kids, the brand said.
“Forever 21 and Airwalk have a shared So-Cal heritage, from the street to the beach, and this collaboration reflects that iconic style and rebellious attitude,” says Winnie Park, Chief Executive Officer of Forever 21. “This unique collection addresses current trends toward streetwear and nostalgia, while driving relevancy with a new generation of back-to-school shoppers who are leaning into skate culture.”
For more than three decades, Airwalk has brought the So-Cal style and attitude to consumers around the world through its iconic aesthetic. The first collaboration of the year for Airwalk, the brands come together to inspire nostalgias and those who crave the unconventional to express their individuality.
“We are incredibly pleased for consumers to experience this collaboration between two iconic brands,” said Jarrod Weber, group president lifestyle, chief brand officer of Authentic Brands Group. “Airwalk’s association with skate culture alongside Forever 21’s ability to consistently deliver trend-forward fashion creates the opportunity for both brands to secure a strong and long-lasting relationship with younger audiences.”
