Baccarose, a leading player for luxury beauty products in India, announced its collaboration with Hrx, India’s first homegrown fitness brand – jointly owned by Hrithik Roshan and Exceed Entertainment. Hrx & Baccarose have joined hands to co-create the fragrance line through extensive research and feedback, incorporated via their respective market analysis and insights.
Being a leading player for luxury beauty products in India, Baccarose aspires to widen its horizon by appropriately applying the expertise of its core brands team and to create its very own portfolio of Licensee brands in association with top Indian brands in the fashion, fitness, music and lifestyle industry.
The scents outline the ethos of both brands as they launch a range of Eau De Toilettes and Deodorants for the Gen Z and Millennials who thrive on always smelling good, and not just from Am to Pm.
The Hrx Fragrance crafted by Baccarose Perfumes includes four Eau De Toilettes and four Deodorants for men: Escape, Charge, Extreme and Edge. The women’s range will see two Eau De Toilettess and two Deodorants: Impact and Power. The range is created for a diverse group of fitness, sports and active enthusiasts, the health conscious individuals & generally all those who have a keen interest to look and feel good throughout the day in the midst of all their activities. This strategic collaboration aims to extend the usage amongst the Hrx loyalists & their communities.
On the new launch, Mr. Afsar Zaidi, Co-founder and CEO at Hrx, says, “Hrx is an extremely customer-centric brand and has established itself as a solid homegrown brand with a quality ecosystem of products. As a brand-led by innovation, we recognize the needs of sports and fitness enthusiasts. Our Partnership with Baccarose was very thoughtful as we share similar values and ethos. We wanted to create fragrances with a feel-good factor, uncompromised looks, and a long-lasting effect. Keeping this in mind, we have produced a range of fresh and sporty fragrances for men and women.”
Biju Antony, CEO & Executive Director, Baccarose Perfumes and Beauty Products Pvt Ltd, says, “Baccarose, being a leader in the luxury beauty industry is now looking at collaborating with various Indian brands & celebrities to help develop the beauty industry locally & have a rich portfolio of our own creations in beauty brands and Hrx, being a homegrown fitness brand is a great brand to partner with. Today, in strategizing to build the identity of all our brands, we focus heavily on innovative marketing plans, leverage our long-standing relationships with various partners and keep strengthening our large distribution network.”
