rue21, a leading American specialty retailer, announced today its collaboration with music star Kane Brown on an exclusive new collection. The partnership is the culmination of a special connection between rue21 and Brown, who has worn rue21 clothes on his rise to stardom.
“I came up not really having any money to spend on clothes,” Brown said. “I had enough that I could afford rue21, and their clothes were cool.”
Now available online at rue21.com and in stores, the limited-edition collection features a variety of items designed by Brown including screen tees, sweatshirts, joggers, a trucker hat and more in sizes small through XXL. Available for both men and women, prices range from $16.99 to $41.99.
“Kane Brown grew up wearing rue21, so it has been extremely exciting for our team to work with him on this very personal and exclusive rue21 collection,” said Bill Brand, Chief Executive Officer, rue21. “From a voice as our customer to a leading voice as a collaborator and partner, Kane’s personality and style align perfectly with that of our audience. We’re proud to bring this affordable and accessible collection to our customers.”
As part of the launch, customers can enter a contest to get the exclusive chance to meet Brown and shop the collection at the Opry Mills Mall in Nashville on Jan. 6. To enter, participants must follow @rue21 on Instagram, post a video or photo on their public feed explaining why they love Brown and rue21, as well as why they should be the winner. Participants should use the hashtag #rue21xKaneBrown in the caption and tag @rue21 in the post.
“rue21 x Kane Brown is the answer for the savvy Gen Z person who wants to make a fashion-forward statement,” said Michael Cingolani, Chief Merchandising Officer at the retailer. “Kane is an award-winning artist with a vast and diverse fan base, so this line is going to be in demand, and we expect it to sell out quickly.”
Brown is a singer-songwriter best known for hits like “Heaven,” “Be Like That,” “Grand” and “Like I Love Country Music.” He is the recipient of five American Music Awards, two CMT Music Awards and one ACM Award. His third studio album, Different Man, was released Sept. 9 and debuted at No. 5 on the US Billboard 200, including No. 2 on the Top Country Albums chart.
To view and purchase items from the rue21 x Kane Brown collection, visit rue21.com or find a store near you.
rue21 is dedicated to building an inclusive brand – offering affordable, accessible fashion to all – with 40% of its Gen Z audience from multicultural backgrounds. The rue21 brand is fun and positive, with an edge to be on-trend.
