India’s largest jewelry retail brand, Tanishq from the Tata Group, has unveiled a curation of jewels that are cued to the global ‘Green’ trend for the upcoming spring-summer season in the U.S. Its connection to the serenity of nature, calming and connected moods, gets this color to the forefront. The curation features a medley of jewelry pieces designed to complement the entire spectrum of the wardrobe from the casual monotones, semi-formal, formal and even Indo-western outfits.
With the progressive woman at its core, Tanishq stays ahead of the curve. The spring-summer season is expected to see a surge in jewelry sales, with the market projected to reach USD 60.42 billion in annual revenue in 2023. With this curation, Tanishq is leveraging the season of lush greenery.
The spring greens, with a touch of sunshine and blooms is captured in the fine jewelry. The curation includes diamond and green gemstone necklaces, polki chokers, earrings, bracelets and more, giving customers the flexibility to create their unique fashion statement. A myriad mix of jewelry from Tanishq collections like Rhythms of Rain, Colour Me Joy and Alekhya are available.
Beate Steinfeld, Trend and Design Head of Tanishq International, expressed excitement over showcasing the curation, stating “Tanishq’s latest Spring-Summer curation is a perfect reflection of our commitment to stay ahead of the curve and deliver exceptional jewelry designs. The multitude of colours of nature are crafted into the jewelry pieces that pair perfectly with the latest fashion trends. We are excited to offer our trend-forward and discerning US consumers a chic and effortless way to mark the beginning of summer.”
Tanishq’s offering caters to the Indian-American community who have made the U.S. their home and remain connected to their roots in India. The jewelry designs are contemporary with the touch of India that amalgamates with the wide variety of ensembles. The love for green gemstones is seen across Bollywood celebrity weddings as well.
Tanishq’s first U.S. store opened in January 2023 at New Jersey, featuring 6,500+ unique jewelry designs in a 3,750-square-foot space. The Tanishq New Jersey store is attracting customers from across the East Coast, including Virginia, Maryland, Philadelphia and Boston. Tanishq’s signature in-store experience and jewelry have impressed customers. The company plans to expand in the U.S. and Canada, considering multiple cities.
