Kroger announced that MCoBeauty, Australia’s fastest-growing beauty brand, is making its United States debut exclusively at Kroger Family of Stores, having launched more than 250 beauty and skincare products available in stores now.
“Kroger is thrilled to offer our customers MCoBeauty’s ‘luxe-for-less’ cosmetics and skincare products,” said Kate Meyer, Kroger’s vice president of home, health and beauty care merchandising. “Bringing this must-have brand exclusively to Kroger invites beauty enthusiasts to our stores to access highly sought-after products and offers our customers more beauty options, maximizing convenience with every shopping experience. Our Fresh for Everyone commitment means accessibility across every aisle and we are proud to collaborate with MCoBeauty, a brand that shares this vision.”
With affordability and practicality paramount to MCoBeauty’s mission to provide accessible, innovative products, the luxe-for-less brand offers trend-focused makeup and skincare items under $30.
“We are thrilled to bring MCoBeauty to the U.S., offering customers across America access to our innovative and affordable beauty solutions,” said Shelley Sullivan, CEO and founder of MCoBeauty. “Our mission has always been to make high-quality beauty products accessible to all, and we’re excited to introduce our range to a new audience. Kroger is the perfect point of entry for us into the U.S. Similar retail environments have worked so well for MCoBeauty in Australia and New Zealand, providing a very loyal and growing customer base for the brand and I am confident we will see the same success with Kroger.”
MCoBeauty trending items available at Kroger include:
XtendLash Tubular Mascara – the best-selling, award-winning innovative tubing mascara that maximizes length, curl and volume without flaking or smudging.
Super Glow Bronzing Drops – a weightless skincare-infused serum that hydrates while adding a warm bronze tint to complexions.
Flawless Glow Luminous Filter Foundation – a four-in-one, multi-tasking, skin booster designed to give skin the ultimate glowing, filter-like finish.
Lip Oil Hydrating Treatment – a rich, ultra-nourishing lip oil that leaves a high-shine finish.
Liquid Highlight & Glow Beauty Wand – the perfect illuminating liquid highlighter wand to achieve gorgeously glowing skin in a flash.
Instant Contour Cream Bronzer – contour and highlight like a pro in just three easy steps.
