Moms and mother figures have a sixth sense when it comes to their families, knowing all of their ins and outs instinctually.
This Mother’s Day, Jergens Skincare is celebrating all mom figures by showing its love for this special talent, with what the brand has coined as ‘Mom-Sense,’ while continuing its dedication to creating feel-good products for moms and their many senses.
Jergens is partnering with mom and actress, Nicole Ari Parker and fashion jewelry brand, Adina Eden, to co-create a custom bracelet, specially made for moms. This limited-edition bracelet is inspired by Jergens’ iconic Cherry Almond scent, which has been passed down for generations and encapsulates a true feeling of comfort for many. This special piece can serve as a wearable reminder of families’ appreciation for their special mother figure and as a symbol of love, strength and the sweet moments of motherhood.
“Although I wear many hats, being a mom will always be my top priority, so I am honored to be a part of Jergens’ Mom-Sense campaign to celebrate all that mother figures do for their families 365 days a year,” said Parker. “I have two kids of my own now, but every year around Mother’s Day I reflect on the love, strength and values I’ve learned about motherhood from my own mom, and make it a point to always thank her on this special day.”
The campaign will be supported through social content on the brand’s social channels, as well as on Nicole Ari Parker’s and Adina Eden’s Instagram channels. Jergens also produced a Mom-Sense video advertisement that will live on both Meta and TikTok with paid support.
The custom, limited-edition Original Scent Cherry Almond-inspired bracelet is available on the Jergens retail website, MyKaoShop.com, as a special gift-with-purchase for Mother’s Day and will be included with any Jergens Original Scent Cherry Almond purchase of $15 or more, while supplies last.
The Jergens Original Scent Cherry Almond Collection consists of:
Original Scent Cherry Almond Perfume
Original Scent Cherry Almond Moisturizer
Original Scent Cherry Almond Hand Wash
Original Scent Cherry Almond Body Wash
