Known for its delicate designs that evoke a sense of dreamy elegance, LoveShackFancy continues to enchant fashion enthusiasts with its captivating creations that embodies a whimsical allure and charming aesthetic.
Now, the fashion and beauty brand has teamed up with not-for-profit group Cotton Incorporated to debut a capsule collection entitled ‘Americana,’ which embraces its brand signatures.
Alongside the collection arrives a campaign starring Olympic gold medalist Suni Lee, who models some of line’s pieces, including its Deanna Star Print Cotton Halter Mini Dress — which arrives in red, white and blue hues — its Melville Cotton Eyelet Maxi Dress, Ruffle Mini Stripe Cotton Skirt and Top and its Aisling Halter Cotton Mini Dress.
The collection features a variety of top, dress, pants and shorts styles filled with ruffles, lace trimmings, bows, cutout designs as well as mini star patterns and gingham prints that encapsulates the line’s Americana theme.
In a press statement, Suni Lee shared her sentiments towards the collection and starring in its campaign. “I was so excited when LoveShackFancy and Cotton asked me to be a part of their Americana campaign. I love the fun and girly designs and the use of cotton fabrics allows me to stay comfortable on and off the mat. The styles and colors of this collection are perfect for summer celebrations!”
LoveShackFancy Creative Director and Founder Rebecca Hessel Cohen also expressed her feelings about the new line, citing that using cotton fabric has been a major part of the brand’s designs. “Going back to where it all began, this capsule collection is so special to me, because its core to LoveShackFancy’s history. Cotton fabrications have been essential in creating our very first pieces and in building that ease and comfortability that makes them so timeless and wearable. Creating such an inspiring campaign starring Suni Lee has been the biggest honor. Having grown up with a love and passion for gymnastics myself, I have such an admiration and respect for Suni. She’s truly the perfect, female powerhouse to represent our Americana capsule collection.”
Marissa Barlin, Cotton Incorporated’s director of brand partnerships elaborated on the collection’s thematic focus, which highlights personal identity and self-representation. “The Americana collection celebrates individuality, intentionality and self-expression with cotton looks for all occasions. Like Suni, we all have ‘off-the-mat’ moments in our own lives, where we want to embrace comfort and exude confidence. The ease, softness and beauty of cotton in this collection accomplish just that.”
The LoveShackFancy and Cotton Incorporated ‘Americana’ Capsule collection is now available to shop at LoveShackFancy’s official website.
