As one of the world’s leading department stores, Saks Fifth Avenue has positioned itself as a dynamic brand that strives to offer premium quality items to consumers. From luxury handbags and jewelry to designer eyewear and opulent ready-to-wear pieces from brands like Versace, Balmain, Jimmy Choo and Bottega Veneta, Saks Fifth Avenue has remained true to its brand by featuring top-notch products across various categories.
Now, the luxury department store is expanding another sector of its company which will enhance its product and service offerings.
By the end of this year, Saks Fifth Avenue is set to open twenty freestanding Fifth Avenue Club locations, the company’s personal shopping and styling service which also hosts exclusive events and product showcases. The new initiative arrives one year after The Fifth Avenue Club’s debut of private freestanding suites within various luxury hotels and resorts throughout the United States.
Saks’ Fifth Avenue Club allows shoppers to discover and purchase new products and request styling services. Customers can select their desired store location and have a free consultation with a Saks Fifth Avenue stylist who then curates a selection of items based on their needs and preferences.
In June, The Fifth Avenue Club’s new location as part of its expansion, opened in Austin, Texas and will be followed by launches in several cities across the country this summer, including in Fort Worth, Texas, Rancho Santa Fe, California and St. Petersburg, Florida.
“The success of our standalone Fifth Avenue Club suites illustrates that luxury clients are increasingly seeking one-on-one fashion expertise tailored just for them,” said Larry Bruce, president of Saks Fifth Avenue stores. “Since the introduction of this concept last year, we are proud to have cultivated a new, engaged client base and a skilled stylist team that delivers one-of-a-kind personal shopping and styling tailored to the unique lifestyles of our customers within each community. We look forward to continued expansion of the highly personalized service and the expertly curated luxury assortment that Saks is known for to even more clients across the U.S.”
Saks Fifth Avenue’s new Fifth Avenue Club is now open in Austin, Texas with additional locations in Fort Worth Texas, Rancho Santa Fe, California and St. Petersburg, Florida opening this summer.
