Ahead of the 2024 US Open Tennis Championships, which is set to take place from August 26 to September 8 at the USTA Billie Jean King National Tennis Center in Flushing, New York, evian, the official water of this year’s tournament, has partnered with Pharrell Wiliams’ Humanrace company to launch a limited-edition, tennis-inspired clothing collection.
The unisex line is crafted from 100% natural fibers, is manufactured in the United States and features jackets, tops and a pair of shorts along with cap and bag accessories. All the pieces follow a cohesive color palette that includes grey, white and pastel pink hues.
Sharing more about the vision behind the collection, Pharrell Williams said in a press statement: “Every piece in this line reflects my belief that being well is a lifestyle. Water’s the essence of life, right? We can’t live without it. So it’s only natural for Humanrace and evian to come together for this collaboration. It’s all about celebrating what keeps us connected, mindful and moving.”
Edward Robinson, creative director at Humanrace gave a glimpse into the creative process, stating: “When designing this collection, we applied the Humanrace lens to Pharrell’s imaginative playfulness and evian’s Live Young ethos,” explained Robinson, in a press statement. “Humanrace naturally aligns with sportsmanship—both strive towards the daily commitment to being well and a dedication to excellence. Through design, we crafted a collection that honors the global community at the intersection of sport, style, and innovation.”
Leeni Hämäläinen, marketing director for evian in North America shared: “The collaboration between evian, Pharrell and Humanrace encapsulates the spirit of our ‘Live Young’ ethos,” said Hämäläinen, in a press statement. “Whether sporting the sleek tenniscore collection around town, celebrating with the local community at the US Open or sipping on our natural spring water from the French Alps, we want to inspire people to embrace joy and wellbeing – both physically and emotionally.”
The evian x Humanrace by Pharell Williams collection is now available to shop at Humanrace.com for a limited-time while supplies last.
