A new luxury brand is causing heads to turn as we move closer to the holidays. Vitalina Ghinzelli unveils its debut collection of fine women’s hats for a bold entry into the luxury market. And not a moment too soon. According to the National Retail Federation, while sales projections are expected to be softer this year, holiday shopping is still expected to spike up by around 6%. Following traditional spending patterns, shopping for the holidays will commence prior to Thanksgiving and will surge from Black Friday on and peak to just before Christmas. Further studies indicate that fashion is still the major category when it comes to gift giving. And this season, Vitalina Ghinzelli is offering an exciting new option,
Hats have been a major comeback story in accessories recently as more and more women (and men) are wearing them to stand out and level up their fashion game. Hats and fascinators have also been visible in pop culture from the outfits seen on major celebrities from the Princess of Wales Kate Middleton to Beyonce. As an accent piece, they provide an eye catching statement to any look. And the festivities from office to family get togethers all the way to New Year’s Eve are just the occasions to wear something dressy and impressive.
And impressive is exactly what Vitalina Ghinzelli delivers with her singular perspective in millinery, rooted in classic foundations then infused with a powerfully modern attitude. Some of the standout items include Jo-Ann ($380) in brown felt with an angled brim and ribbon and feather details; the wide-brimmed Matilda ($450) in moss green; Pippa ($360), a gray fedora with a floral crown; Allegra ($350) an orange bucket hat with leather band; Bruna ($410) in purple with an asymmetric brim; and the leopard print felt fedora Alexia ($440). Each piece is exquisitely sophisticated and pristinely handcrafted to seamlessly blend into the existing wardrobes of modern women without appearing anachronistic. And Vitalina ensures the use of the finest, softest materials from reputable and cruelty-free sources. There are also some lighter hats in Sinamay and Parasisal straw perfect for those who may be headed to warmer destinations. Or even in preparation for Spring 2025!
Conceived by designer Vitalina Ghinzelli, the line embodies the flawless elegance of her main inspirations: the quintessential princesses Diana of Wales and Grace Kelly of Monaco. Other contemporary royals of this generation include Princess Kate of Wales and Queens Letizia of Spain and Rania of Jordan. “I want women to bear their own crowns of confidence and strength, to channel their inner sense of being the queens of their own style and destinies,” says Vitalina. She also reveals that the hat collection is merely the beginning of the brand’s evolution into a full lifestyle collection as she intends to introduce dresses and footwear next. For now, however, Vitalina fully commits to creating her range of ravishing hats after learning her craft from two of the world’s most renowned milliners – Tracy Chaplin and Dillon Wallwork. The entire collection is available (from around $300 to $1,500) on VitalinaGhinzelli.com.
