For its 30th anniversary, Old Navy has traveled back in time to introduce a new collection inspired by its signature designs of the 1990s.
Entitled the “’94 Reissue Collection,” – coined after the brand’s first store opening in 1994 –, the new line brings classic Old Navy styles to life from that era while showcasing its heritage and legacy as an iconic American retailer. Since its inception, Old Navy has cemented itself as one of North America’s largest apparel brands, with more than 1,200 company-owned and franchise stores to date.
Highlighting the theme of nostalgia, the new collection features the brand’s most notable styles from its golden era with styles including baby tees, coordinating tracksuits, baggy jeans and cargo pants, bucket hats and Old Navy’s “Performance Fleece,” – a brand favorite. Overall, the collection encompasses close to 200 pieces across women’s and men’s categories, as well as those for kids, toddlers and babies.
As part of the collection’s launch, the brand put on a 90s throwback party during New York Fashion Week that was hosted by the brand’s Chief Creative Officer Zac Posen and Lindsay Peoples, Editor-in-Chief of The Cut. Held at Webster Hall, the event showcased the ’94 Reissue Collection and included special performances by En Vogue, Ja Rule and HANSON!.
“To mark our 30th year, we’re celebrating our heritage while creating new history and reasserting our place in culture,” said Haio Barbeito, chief executive officer of Old Navy. “It’s such an iconic American brand, that it’s hard to find someone who has not bought something from Old Navy. As we head into our next chapter, we’re focused on inviting customers to play with style by delivering amazing experiences and products that meet them where they are.”
“At Old Navy it’s not just about the fashion, but the joy we experience in it,” said Zac Posen, Chief Creative Officer of Old Navy. “If we look back at the ’90s, it was a moment of moving from possibilities to reality, the juxtaposition of pop culture meeting indie culture, meeting hip hop. It was a time that allowed people to express themselves and their self-identity – and that’s what the team has re-created with the ’94 Reissue collection. Come play and reimagine style with us.”
Old Navy’s new limited-edition ’94 Reissue Collection is now available to shop at Old Navy’s official website and at select Old Navy stores.
