National optical retailer, Eyemart Express, is partnering with Olympian and American gymnast Stephen Nedoroscik to promote the optical retailer’s new omnichannel eye health experience. Launching Nov. 1, the video-centric campaign spotlights Nedoroscik, who gained notoriety for sporting his glasses and clinching bronze medals for Team USA with his pommel horse routine at the Paris Games, and the ease, speed and convenience of online shopping—an extension of Eyemart Express’ brand and value proposition.
Eyemart Express’ video series with Nedoroscik humorously showcases his gymnastic prowess and athleticism in a variety of locales, including an Eyemart Express store, eye doctor’s office and on-set trailer—a nod to his on-the-go lifestyle while appearing on Dancing with the Stars, thus, inspiring fans and customers to shop and schedule eye exams anywhere at the click of a button on the optical retailer’s new and intuitive e-commerce website.
“Our partnership with Stephen amplifies how excellence and staying true to yourself, all qualities embodied in his gymnastics career, align with Eyemart Express’ commitment to provide our customers with a best-in-class digital eye health experience wherever they are,” says Katy Hanson, Eyemart Express chief marketing and merchandising officer. “Stephen uses his platform as an Olympian to educate people about eye health and show that wearing glasses doesn’t limit your dreams or capabilities. Altogether, these are the pillars of success we share with Stephen, and we’re thrilled to further amplify those values with this campaign.”
Eyemart Express’ new e-commerce platform allows customers to shop the retailer’s extensive assortment of glasses and sunglasses for adults and kids—along with Nedoroscik’s picks. Plus, the platform provides virtual try-on sessions and the ability to book comprehensive eye exams. The optical retailer’s in-store “Glasses in a Blink” promise extends to its online platform, making free next-day shipping available to shoppers thanks to eyewear being crafted in the retailer’s local lens labs across the country.
“I’m honored to partner with Eyemart Express and be part of their commitment to making eye health more accessible,” adds Nedoroscik. “Just like in gymnastics, the right gear is essential to success, and Eyemart Express makes it easier than ever to find the right glasses with their new e-commerce technology.”
