Gap and Los Angeles-based brand Cult Gaia are gearing up for the holidays. The two brands have come together for a new collection just in time for the season. The new line, which features a total of 35 pieces across women’s and kid’s categories, are meant to inspire one’s inner confidence and individuality.
These statement pieces spotlight Gap signatures and the unique sculptural designs that appear throughout Cult Gaia silhouettes. Specific styles include the Denim Bustier, a matching leather pants and jacket set, a vegan fur coat, the collection’s Backless Classic Shirt as well as a baseball cap and Cropped Logo Sweatshirt, which are both decked out with Gap’s notable arch logo typeface
“This collection with Cult Gaia is a beautiful reimagining of Gap icons with a partner who shares our obsession to product detail,” said Mark Breitbard, president and chief executive officer of the Gap brand. “Every piece was created with intention, with a focus on fabrications, hardware, and stitching. We are delivering elevated designs and fresh fits that our customers can cherish forever.”
The new collection also arrives alongside a campaign that pays tribute to the beauty of womanhood and the modern goddess. It stars Tina Kunakey, Kristina Byerley, Kelly Lim, Irene Law and Christen Rhule and was captured and directed by Louise and Maria Thornfeldt, whose client roster includes the likes of Bottega Veneta, Zara, The Row for Net-A-Porter and more.
“Reimagining Gap’s classic icons through Cult Gaia’s lens has been an amazing journey. The collaboration brought together Gap’s classics and everyday wearability with Cult Gaia’s
sculptural and artistic approach, merging our two distinct creative forces,” said Jasmin Larian Hekmat, founder and designer of Cult Gaia. “Each piece in this collection is thoughtfully designed to inspire creativity, blending art and function in a way that feels unique and timeless.”
The new Gap x Cult Gaia collection is now available to shop at Gap’s official website and in select Gap stores for a limited time.
