Saks is gearing up for the holidays. The luxury retailer recently unveiled their new ‘Gifts of Delight’ Holiday campaign that’s meant to spread joy and inspire shoppers with spectacular offerings throughout the season. With the campaign comes the arrival of winter wardrobe styles, brands that are new to Saks, exclusive merchandise from highly sought-after designers, as well as a curated selection of items that make for the perfect gift and splurge-wrothy experiences that also give back.
Now live on Saks.com, the retailer’s Holiday Gift Guide Shop includes an array of gift options in categories including “Gifts for Her,” “Gifts for Him,” “Gifts for Kids,” “Beauty Gifts” and “Stocking Stuffers.” Featured items include those such as knitwear and cashmere pieces, winter accessories, sleek outerwear styles, beauty advent calendars and more. The Saks Holiday Dressing Shop, also live on the retailer’s official website, gives shoppers inspiration and the opportunity to showcase their personal style through a medley of pieces based on key forecasting trends, including velvet blazers and pants, metallic prints, all-over sequin styles, corduroy and more.
Brands that are new to Saks and are also available to shop include Fear of God Essentials, The Elder Statesman and New Wave 2024 graduates from Saks’ designer accelerator program including NEOUS, Glass Cypress, Róhe and Nicholas Daley. Exclusive merchandise from Casablanca, Jacquemus, LaQuan Smith, and AMI Paris are also included in the holiday shopping lineup.
This season, Saks has also launched its unique holiday experience packages, marking the fifth year in a row for the retailer. These experiences allow customers to celebrate the holidays with gifts that also give back. This year’s experiences include an opportunity to be an audience member for an episode of Saturday Night Live, a private omakase dinner prepared by the Hoseki team and served at home, an overnight New York City holiday celebration that includes a private shopping appointment at Saks’ Fifth Avenue Club, a luxurious stay at a Ritz-Carlton property, tickets to the Tony Award-winning musical Suffs and more, a chance to feature one’s dog in a Saks campaign and an evening dinner at L’Avenue at Saks. Each package that is purchased supports Saks Fifth Avenue’s mission to make mental health a priority in every community.
Speaking on this season’s offerings Emily Essner, chief marketing officer at Saks said, “Throughout the holiday season, we look forward to captivating customers’ imaginations and evoking feelings of joy, curiosity and delight through compelling content and memorable experiences across Saks Fifth Avenue. As a leading voice in luxury fashion, our priority is to ensure luxury shoppers receive elevated holiday offerings and inspiration throughout their shopping journeys, whether buying gifts for themselves or for others.”
