In recent years, the worlds of fashion and sports have come together to create innovative styles that resonate with both style and sports enthusiasts everywhere. Continuing with this cultural zeitgeist, Veronica Beard and the National Football League have teamed up for a stylish new collection just in time for the 2024 National Football League Season.
Debuting as the NFL x Veronica Beard Dickey Jacket Collection, the new limited-edition capsule line consists of tailored jackets – priced at $998 each – that seamlessly blend this signature silhouette with a sports-inspired twist. The jackets are crafted in wrinkle-resistant scuba with a subtle stretch and feature classically tailored elements including notch lapels, side pockets and front pockets. Each jacket also includes a chest pocket that showcases each team’s logo and is designed with a removable French terry hoodie dickey that’s also customized for all the league’s 32 teams.
Speaking on the new partnership, Renie Anderson, executive vice president of partnerships at the National Football League said: “Partnering with women-centric brand Veronica Beard has allowed the NFL to create a sophisticated and contemporary touchpoint for female fans at the intersection of sports and luxury fashion. Amid a surge in sports collaborations, we hope the NFL x Veronica Beard Dickey Jackets empower women to curate modern gameday looks to cheer on their favorite teams with both spirit and style.”
On the new collection, Veronica Swanson Beard, co-founder of Veronica Beard said: “We are so thrilled to partner with the NFL and elevate gameday style. We’ve reimagined our signature Veronica Beard Dickey Jacket so our most passionate and discerning football fan can look chic sporting their team’s colors while cheering from the stands.”
Veronica Beard Co-Founder Veronica Miele Beard also stated: “As fashion and sports enthusiasts, we are so excited to offer our customers an elevated alternative to traditional fan apparel. The NFL x Veronica Beard Dickey Jacket is a timeless statement piece that football fans are sure to enjoy for seasons to come.”
The NFL x Veronica Beard Dickey Jacket Collection is now available for pre-sale exclusively at VeronicaBeard.com as well as in select Veronica Beard boutiques, NeimanMarcus.com, in select Neiman Marcus locations and at NFLShop.com and limited National Football League stadium shops across the country. The collection will officially go live on November 12, 2024.
