North Six, the global production agency for fashion, beauty, luxury and lifestyle, whose client portfolio includes LVMH, Estée Lauder, Graff and Chanel, has unveiled a new agency division focused on experiential retail activations and influencer marketing. North Six is part of Together Group, a curated collective of creative consultancies, marketing, technology and production studios crafting the future of luxury and lifestyle.
Former Executive Director of Dazed Studio, Liam Osbourne, and former Global Head of Strategy of FLUX at Monks, Duncan Gowers, have been onboarded to North Six as Global Senior Vice Presidents Clients and Growth and Global Senior Vice President Strategy, respectively. They will work closely with United States Vice President of Experiential Andrew Barlow, and United Kingdom-based Head of Experiential Liam Leslie, along with Mikey O’Brien, North Six Vice President of Consumer Influence. Jointly, the team will lead the growth of the new business in the United Kingdom and United States.
“Having worked with the world’s leading brands and creative agencies for more than 25 years, North Six is known as a trusted partner for exceptional stills and motion production,” explains Oliver Hicks, founder and chief executive officer of North Six. “Our fastest growing service division, however, are our experiential and influencer marketing services, achieving high double-digit growth rates in the United States this year. This new division marks our ambition to further accelerate this growth internationally in 2025.”
“Unlike traditional siloed approaches, we offer clients a seamless integration of state-of-the-art experiential production, influencer marketing and content production,” said Liam Osbourne, North Six Global Senior Vice President Clients and Growth.
“By collaborating with our Together Group sister agency PURPLE, we can also integrate strategic public relations support, VIP ‘Front-of-House’ and digital social media marketing services, resulting in superior reach and impact,” said Duncan Gowers, North Six Global Senior Vice President of Strategy.
Christian Kurtzke, global chief executive officer of Together Group said, “North Six’s new division captures a growing demand from our clients across the Group for enhancing consumer engagement through experiential retail activation in beauty, fashion, luxury and lifestyle. Collaborating with its sister agency PURPLE, North Six can offer an integrated service that creates higher value for clients. PURPLE’s unique media relationships and cultural connectedness, combined with North Six’s first-class production capabilities, have accelerated the growth of Together Group’s experiential and influencer offering this year. Amidst a challenging global luxury and lifestyle market environment, we continue to expand our market share in the segment in 2025.”
PURPLE and North Six were acquired by Together Group in 2021 and 2023, respectively.
