Features Fashion Mannuscript

Cupshe and JoJo Fletcher Are Ready to Party with New Co-Designed Apparel Collection

Photo courtesy of Cupshe

Cupshe and JoJo Fletcher are transforming the meaning of ready-to-wear party style. The global fashion e-tailer and television personality have unveiled their first co-designed apparel line that makes finding the perfect soiree outfit an exciting feat.

The new collection marks the brands’ first venture into the apparel sector with Fletcher and comes after their co-designed swimwear collaboration which debuted in June of last year. Fletcher was Cupshe’s 2024 Spokesperson of the Year.

Altogether, the collection features a total of 23 pieces that are designed for making a standout style statement. Sizes range from XS to XL, with prices starting at $23.99 and going an upwards of $99.99.

Specific styles include those such as the JoJo Red Wine Maxi Skirt which features side slit, flowing hem and metallic finish, the JoJo Midnight Black Long Sleeve Asymmetrical Dress, which is consists of a rounded neckline, semi-sheer sleeves and a ruched maxi skirt as well as the JoJo Hot Chocolate Off-Shoulder Maxi Dress–a cozy, off-the-shoulder piece with a foldover neckline.

Speaking on the collection’s inspiration and how it’s also great for the holidays, Fletcher said, “It’s been such a fun year working so closely with the Cupshe team! I was thrilled and honored to design their first ever co-designed apparel collection. The inspiration for this holiday collection came so naturally to me and the team. Since the holidays are all about spending time with the ones you love the most, I wanted to make sure there was something for everyone. This collection is all about blending cozy and festive spirits for causal daytime gatherings with bold and elevated looks for any evening party!”

“Having been key to many Cupshe milestones—from our first swim collaboration to being our first global spokesperson—it felt natural to take our partnership to the next level,” said Jessie Han, senior marketing director at Cupshe. “JoJo is incredibly hands-on, from fabric selection to fittings and styling. This marks our first Cupshe apparel co-design, and working with her is always an exciting journey full of fresh, creative discoveries.”

The Cupshe x Jojo Fletcher Party Collection is now available to shop exclusively at cupshe.com.