Fury Athletix, a leading name in performance-driven athletic headwear, announced PGA Tour standout Billy Horschel as its newest Brand Ambassador. Billy joins fellow Tour members Ben Griffin and Henrik Norlander as Brand Ambassadors wearing Fury Athletix headwear for tournament play in all PGA Tour—and DP World Tour—sanctioned events. Horschel, an eight-time PGA Tour winner and former FedExCup champion, is known for his competitive spirit, precision and dedication to excellence—values that align perfectly with Fury Athletix’ commitment to quality, performance, and style.
“We couldn’t be more excited to welcome Billy Horschel to the Fury Athletix family,” said Fury Athletix’ CEO and founder, Jeff Medici. “Billy’s tenacity on the course and commitment to family embody everything we stand for as a brand. Together, we look forward to delivering headwear showcasing the brand’s ability to deliver versatile, high-quality headwear for both performance and lifestyle needs.”
“I’m thrilled to partner with Fury Athletix,” said Billy Horschel. “As someone who values both style and function, Fury Athletix’ headwear delivers the perfect combination both on and off the course. I’m excited to represent a brand that shares my commitment to pushing boundaries and staying at the top of my game.”
This partnership marks an exciting chapter for Fury Athletix as the company continues to expand its presence in golf and lifestyle performance headwear. With Horschel on board, Fury Athletix is doubling down on its mission to provide premium headwear for athletes and adventurers who demand nothing but the best—on the course, off the course, and everywhere in between.




