Consortium Brand Partners, a premier consumer investment firm, has announced the acquisition of Jonathan Adler, an iconic home décor, furniture, and lifestyle company. Consortium Brand Partners, through a strategic partnership with American Exchange Group, a leader in fashion accessory, design, manufacturing and distribution, together, closed the transaction on December 23, 2024.
Jonathan Adler, founded three decades ago by the eponymous designer, is known for an innovative approach to décor, furniture, table-top, decorative accessories, lighting, full-scale residential and hospitality design. By delivering chic sophistication with a modern edge—an approach which Adler describes as ‘modern American glamour’—the Jonathan Adler brand has garnered a loyal following.
“We are thrilled to welcome Jonathan Adler to the CBP family,” said Jonathan Greller, president and co-founder of Consortium Brand Partners. “Jonathan Adler’s exceptional talent and vision have made the brand a beloved leader in home design for decades. This acquisition not only expands our offerings in the home décor space but also enhances our ability to create compelling and timeless brand experiences that resonate with consumers across multiple lifestyle categories in a fun and beautiful way.”
President and Chief Executive Officer of American Exchange Group, Alen Mamrout, said, “Partnering with CBP on this acquisition allows us to combine our expertise in manufacturing and distribution with their strength in strategic investments and brand-building. Together, we are committed to elevating the Jonathan Adler brand to even greater heights, expanding its global reach and product offerings.”
The acquisition of Jonathan Adler is Consortium Brand Partners third acquisition in 18 months, following strategic investments in other high-growth, lifestyle-driven companies, including Draper James and Outdoor Voices. Both brands, with their strong emotional connection to consumers and distinctive design aesthetics, reinforce Consortium Brand Partners’ commitment to building and nurturing brands that inspire and elevate everyday life.
Jonathan Adler will continue in his role as founder and chief creative officer. The business will continue to operate its retail stores across the United States and the United Kingdom, through the strategic partnership with American Exchange Group, and expand its brick-and-mortar presence and further grow its offerings and categories for current and future international wholesale accounts.
“I am truly excited to partner with the Consortium and American Exchange Group teams and build the brand to new heights. Their fantastic reputations and expertise will enable us to grow globally, entering exciting new categories and broader channels of distribution,” said Jonathan Adler.
Consortium Brand Partners was advised by Winston & Strawn LLP in this transaction.
