Macy’s announced the launch of Arch Studio, a new private brand for accessible home essentials, making it easy for customers to outfit their entire home. Arch Studio offers a curated range of pieces for today’s home across bath and bedding products, kitchenware and dinnerware. Arch Studio is available on Macy’s mobile app, macys.com and in stores nationwide.
“We are excited to introduce Arch Studio, a brand that embodies our belief that everyone should have a home they love,” said Emily-Erusha Hilleque, senior vice president of private brands for Macy’s. “As we continue on our private brands reimagination journey, this year we are focused on home and want to inspire our customers with elevated products. We’ve conducted three years of research with thousands of customers in their homes to ensure that we created a brand that simplifies self-expression in the home. Arch Studio empowers savvy home enthusiasts to bring their vision to life with pieces that offer both style and value.”
The core tenet to the Arch Studio brand is to inspire customers to reflect their own style within their space. Built on the pillars of everyday ease, foundational design, uplifting experiences and approachable style, Arch Studio provides a fresh perspective on everyday essentials, offering the solution to stylish and budget-friendly home design. By offering fresh colors and textures to choose from in bedding and bath, Arch Studio allows customers to mix and match, layer and combine in any way they choose. Soft fabrics that are versatile and easy to care for are key to emphasizing optimal comfort. With everyday use in mind, these products withstand the test of time, making daily routines a breeze.
In dinnerware and cookware, Arch Studio offers foundational sets to serve as the perfect addition to any home. The collection includes space-saving, user-friendly gear like stackable dishes, glassware and cookware that fit perfectly into any lifestyle. Utilizing materials such as glass, bamboo and stainless steel, the brand offers modern yet approachable design solutions to any kitchen and dining room, without sacrificing quality.
Arch Studio is inviting customers to embrace endless possibilities when it comes to elevating their home, accentuating personalized spaces with everything from artful patterns and textures, to pops of color contrasts. With its commitment to quality, value and focus on today’s style, Arch Studio is a homeware destination at an approachable price point, celebrating the essence of expression through the home.
