Award-winning country music superstar Lainey Wilson and The Jewelry Group, Inc. have announced an exclusive licensing agreement to design and develop the signature Lainey Wilson Jewelry Collection. This partnership blends Lainey Wilson’s passion with The Jewelry Group, Inc.’s expertise in sourcing, developing and selling fashion jewelry.
Country music and western style have exploded worldwide in the last several years, with Lainey at the forefront of it all. A Louisiana native and lifelong songwriter and performer, Lainey has long been a cowgirl, making a star turn on the smash hit T.V. show “Yellowstone” and appearing at rodeos around the country.
“I’m so excited about partnering with The Jewelry Group, Inc. on this collection of pieces. As a lifelong lover of the American West, I worked with the team to design pieces to help bring out your inner cowgirl and the beauty and strength she holds. I hope you love it and I can’t wait to see you all decked out!”
The Lainey Wilson Jewelry Collection features contemporary western inspired necklaces, bracelets, earrings and rings, as well as styles to further complement the lifestyle such as boot bracelets, brim bling and collar tips.
Key materials used include metals with a worn oxidized finish, hammered metals, natural stone, suede and leather cording, conchos and braided textures. Lainey-centric design details include the use of stars, feathers, 4×4 trucks, cowboy hats, longhorns, horses and horseshoes. Lainey worked closely with The Jewelry Group, Inc. team to design the collection which ranges in price from $15 to $65.
“As The Jewelry Group, Inc. continues to develop key partnerships in the entertainment arena, we are incredibly excited for the opportunity to work alongside Lainey, bring her vision to life and build on the power of her brand.” – Fran Lukas, CEO of The Jewelry Group, Inc.
The Lainey Wilson Jewelry Collection launches July 2025 and will be available at Lainey Wilson distribution channels (select items) as well as Belk, Boot Barn, Buckle, Cavenders, Ariat, Lammles Western Wear and Scheels.
Lainey is currently on the Whirlwind World Tour, with the U.S. leg kicking off August 14. Visit laineywilson.com for full tour routing.
