Early in 2020, Sarah Sides transformed her Austin garage into the birthplace of a new industry: permanent jewelry. Today, Loveweld has generated over $20 million in revenue—without any starting capital—redefining retail and proving there’s still magic in brick-and-mortar.
Before “permanent jewelry” became a widely recognized trend, founder Sarah identified its potential as more than just an accessory—it was a way to build community. She envisioned a retail experience where people could celebrate meaningful connections with loved ones while expressing their creativity through jewelry. Starting with grassroots pop-ups across Austin, Sarah introduced the concept to consumers, confident it would resonate. The response was immediate: permanent jewelry struck a chord with both shoppers and retailers, fueling rapid growth for Loveweld and helping shape permanent jewelry into a national movement.
Through strategic retail partnerships, Loveweld brought permanent jewelry to major national retailers, including Nordstrom and Nike, helping these brands deliver high-touch, in-person experiences that digital storefronts can’t replicate. This vision expanded through her B2B company, Permanent Jewelry Solutions, empowering other entrepreneurs and retailers to adopt the model and reignite in-store foot traffic.
“Permanent jewelry is more than a trend—it’s a ritual, a connection, a story welded in place,” Sarah said. “We’re not just selling jewelry; we’re reviving the art of physical retail by offering customers meaningful, in-person moments.”
Loveweld, the pioneering brand in permanent jewelry, is continuing its national expansion with an exciting new partnership pop-up at Andaz 5th Avenue in New York City. The pop-up, hosted at the prestigious lifestyle hotel, reflects Loveweld’s mission to offer intentional, lasting connection through design-driven, permanent pieces. The NYC activation is both a celebration of this growth and a preview of what’s to come. To celebrate the partnership, both The Bar Downstairs and Loveweld will be offering Happy Hour discounts from 2-6pm every Monday-Thursday.
About Loveweld:
Founded in Austin, Texas in 2020, Loveweld is the pioneering leader in permanent fine jewelry, offering hand-tailored pieces crafted from high-quality 14K solid gold and sterling silver. Loveweld creates clasp-free bracelets, anklets, necklaces, and rings that are custom-welded to a perfect fit—designed to last and to commemorate life’s most meaningful moments.
