Salty Mermaid Swimwear has successfully completed its official partnership with Miss USA 2025, marking one of the most significant milestones in the brand’s history and a progressive step forward for swimwear representation in the pageant world. The collaboration, which unfolded throughout the 2025 pageant season, showcased Salty Mermaid as the exclusive swimwear partner and positioned the brand at the forefront of a national spotlight, reinforcing its mission to redefine modern beauty, confidence and inclusivity.
As part of the partnership, Salty Mermaid created and designed exclusive swimsuits specifically for the Miss USA contestants, which were worn throughout the season for campaign imagery and digital promotions. The collaboration brought a fresh, elevated aesthetic to the swimwear category—introducing bold, expressive silhouettes and a unique design approach that honored individuality and celebrated confidence in a meaningful way.
Salty Mermaid, celebrated for its vibrant styles and sustainable ethos, developed the curated collection exclusively for the Miss USA season. Drawing inspiration from the brand’s signature playful identity, the collection offered pieces that were tailored for comfort, versatility and flattering fit. Each suit was crafted with the brand’s commitment to mindful sourcing and inclusive design, ensuring contestants felt empowered and authentically represented on stage and on camera.
The partnership also amplified Salty Mermaid’s ongoing philanthropic values. Known for supporting global initiatives related to ocean conservation and women’s empowerment, the brand used the heightened visibility of the Miss USA platform to reinforce conversations around purpose-driven fashion. This increased visibility helped introduce the brand to a broader national audience, strengthening Salty Mermaid’s position as a purpose-led leader in contemporary swimwear.
The scope and execution of the partnership left a significant impression on the Miss USA team. Mara Martin, head of PR and communications for Miss USA, noted, “I’ve been a fan of Salty Mermaid and of its founder, SJ, as a designer and female entrepreneur. Watching the 2025 Salty Mermaid runway show at Paraiso Miami Swim Week sparked an awakening for the swim industry, from inclusivity to its diverse designs. The Salty Mermaid team worked so quickly to bring this collection for Miss USA together; it was surreal. SJ produced an entire collection with custom designs for each contestant in just a week! It was something we truly didn’t think was possible, and the fact that the suits were not only finished to perfection but absolutely stunning was unbelievable. SJ is such an incredible example of a fearless female leader: creative, committed and capable of turning the impossible into something magical.”
In reflecting on the collaboration, Sarah Jon Porreca, founder and designer of Salty Mermaid Swimwear, shared, “This partnership has been one of the most meaningful moments in my journey as a designer and founder. Creating custom looks for the Miss USA contestants allowed us to showcase the heart of Salty Mermaid—celebrating confidence, individuality and the beauty of every woman. Seeing our custom designs come to life on such an iconic stage was surreal, and watching the contestants feel empowered in pieces we created for them is something I’ll never forget. This collaboration reaffirmed why we do what we do, and I couldn’t be more grateful to the Miss USA organization for trusting our vision.”
The success of this partnership represents a pivotal moment for Salty Mermaid, expanding the brand’s reach, elevating its visibility and reinforcing its values on a national scale. The collaboration not only validated the brand’s creative vision but also positioned Salty Mermaid as a standout force within the U.S. swimwear market, accelerating its trajectory for future growth and industry impact.
The partnership stands as a testament to how fashion and cultural organizations can come together to celebrate empowerment, promote thoughtful design and reflect the shifting landscape of today’s beauty standards. For Salty Mermaid, this milestone marks the beginning of an exciting new era, one defined by expanded recognition, deeper brand storytelling and continued commitment to making meaningful waves within the fashion industry.
