Goody and Wet Brush, leaders in hair accessories and tools, announced the launch of a first-of-its-kind limited-edition collection in partnership with Mackenzie-Childs, the artisan-driven American-heritage home décor brand. The exclusive 2026 collection will be available at Target, and features a curated assortment of hair brushes and accessories that marry trusted performance with Mackenzie-Childs’ unmistakable aesthetic.
Hair Magic in Full Bloom
Known for its iconic Check pattern, bold color stories and whimsical designs, Mackenzie-Childs brings its signature artistry to Goody and Wet Brush’s best-selling hair essentials. The result is a collection that transforms everyday hair routines into moments of self-expression, blending function and beauty in a way that feels elevated, on trend and approachable.
“This collaboration felt a little bit like magic from the start,” said Amanda Moskowicz, executive vice president of Shared Services for Goody and Wet Brush. “Wet Brush, Goody, and MacKenzie-Childs each bring something iconic to the table, and together we’ve created a first-of-its-kind collection that turns everyday hair moments into something joyful and unexpected. It’s not just a collaboration—it’s a celebration of pattern, personality and having a little fun with the things you use every day. We couldn’t be more excited to see these brands come together in such a bold, beautiful way.”
The limited-edition assortment includes a variety of Wet Brush detangling brushes, including the #1 brush in the U.S.—the Original Detangler—alongside classic Goody hair accessories such as claw clips, scrunchies and hair ties—and new forms like compact mirrors, elastic holders and bobby-pin cases. The collection reimagines Mackenzie-Childs’ signature patterns and vibrant colorways, including Courtly Check, Rosy Check, Butterfly Toile, Wildflowers and Butterfly Hill.
“We’re always looking for new ways to bring our iconic Check pattern and whimsical designs into everyday moments,” said Rebecca Proctor, chief brand officer and creative director at Mackenzie-Childs. “Extending our design into hair accessories offers a natural extension to add playful, joyful moments into daily routines.”
With price points ranging from $9.99–$18.99, the Goody x Wet Brush x Mackenzie-Childs collection offers an accessible way for consumers to experience the brand’s signature style through thoughtfully designed hair essentials.
The limited-edition collection will be available beginning March 1, while supplies last.
The Goody x Wet Brush x Mackenzie-Childs Collection is available exclusively at Target.com, in select Target stores, mackenzie-childs.com and on wetbrush.com.
For more on the collaboration, follow along at @goodyhair, @thewetbrush, @mackenziechilds and @targetstyle
