Chaco and Wrangler have joined forces to bring their Western roots and “wild soles” together. Celebrating a shared commitment to durability and authenticity, these two brands have created an eight-piece unisex collection built for adventure.
The Chaco x Wrangler collaboration perfectly aligns with the values of active outdoor enthusiasts, particularly among Gen Z and millennials—who demand lasting construction from their favorite brands. By combining Wrangler’s 75-year heritage of durable American apparel with Chaco’s outdoor performance expertise, the collection offers a versatile wardrobe built for longevity and real-world exploration.
Made for the ranch to the river, from sunrises to starry skies, the collaboration features four pairs of shoes and four shirts designed as matching sets that can be worn together or separately. “By pairing our deep-rooted Western heritage with Chaco’s spirit of adventure, we’ve created a collection that is comfortable in every landscape,” said Holly Wheeler, vice president of global brand marketing at Kontoor Brands. “This collaboration celebrates the shared values of durability and authenticity that both our brands are known for, offering our consumers a cohesive, head-to-toe uniform designed for a life lived fully outdoors.”
“Our community lives in their Chacos—they travel in them, camp in them and make memories in them,” said Rose Fulbright, marketing director at Chaco. “Partnering with Wrangler allowed us to blend our river‑born performance with iconic Western style, creating a collection that’s ready for long days, open landscapes and wherever the adventure leads.”
