Bathroom Butler, a South African based leading bathroom innovation, accessories and finishes company today announced that it has launched two categories of high-grade product lines in the U.S. Their first product line features their signature item – a smart technology Heated Towel Rack that can be temperature gauged to simply dry towels in the summer to keep them bacteria and germ free, or, which can be dialed up in the winter to provide a heated towel experience for users during the colder winter months. The company’s second product line features a full suite of bathroom accessories including shower racks, soap holders, robe hooks, shower footrests, towel bars, and toilet tissue holders – all of which have high-end stainless steel finishes and which use their patented RIGID Loc Mounting System.
Furthermore, since Bathroom Butler products are already in use in leading hotel brands around the world, including in places like South Africa, Mauritius and Australia – now American consumers can bring the same Bathroom Butler products already in high-end properties like The Hilton Hotel and The Shangri-La Hotel right into their own homes.
“Throughout Southern Africa and Australia, our products have not only been used in single family homes but also in large scale developments due to our innovative product offerings and competitive pricing in the premium segment,” said Bathroom Butler CEO, Andrew Taylor. “We create heated towel racks and bathroom accessories with an exceptional level of care and only use high grade materials such as Grade 304 Stainless Steel to ensure our products are long-lasting and durable.”
In fact, one of Bathroom Butler’s competitive advantages is the company’s innovative patented RIGID Loc Mounting System that is used on all of their bathroom accessories. Their RIGID Loc Mounting System securely mounts all of their products and eliminates the nagging problem of bathroom accessories giggling and wobbling from having loose screws that cause the fixtures to eventually dismount from the wall.
In addition, Bathroom Butler has pioneered an advanced DET Technology for their heated towel rack, allowing users to have remote control access to turn the device on or off, and to control the temperature between winter and summer months. Furthermore, the company was among the first brands to start using GRADE 304 Stainless Steel for their products instead of Chrome.
According to the 2021 Home Upgrade study, bathrooms are the main area Americans plan to upgrade this year, with 45% of homeowners polled saying they will be (or are considering) upgrading or remodeling their homes this year, with renovations aimed at adding smart-home components (44%). Furthermore, U.S. trends are showing that the new home construction market is surging again with kitchens and restrooms being major focal points that sell homes.




