MONDAY12 co-founder and creative director, Sunita Linde, launches a new collection of All-In-One pieces and dresses, presenting a fresh and dynamic approach to elevated comfort. MONDAY12 is changing the usual daily dress code with a collection of year-round, throw-on one-pieces in premium versions of much-loved fabrics—French terry, cotton jersey, and poplin. Casual and playful, easygoing yet refined, they can be worn on their own or layered with items that already exist in every woman’s closet.
Founded in Los Angeles, by Linde and her partner in business and life, Laurent Potdevin, MONDAY12 is sourced globally and made locally with a rigorous design ethos.
“Never in my wildest dreams did I think I would be launching a new brand,” said Sunita Linde, creative director and co-founder of MONDAY12. “Creating MONDAY12 has been a true labor of love. Each piece was thoughtfully designed, combining feminine style with a sporty attitude. I’m excited and curious to see how women embrace the brand and make it their own.”
“It has been an incredible journey seeing MONDAY12 come to life,” said Laurent Potdevin CEO and co-founder of MONDAY12. “This collection is filling a significant void in the marketplace. Each piece has a unique aesthetic, and we are thrilled with early feedback appealing to a broad range of demographics.”
Inclusive of many body types, each design is tailored to independent spirits who lead active lifestyles and want to dress comfortably without sacrificing style, the brand said. Each named after the co-founders close friends, the first seven styles (out of a total 12) to be revealed are as follows:
Olya All In: Reinventing the baby-doll in feel-good fleece, with roomy proportions and handy pockets. (American French Terry)
Chook Dress: Streamlined godet dress with raw-edge seams fit for a Sunday afternoon around town. (Italian Stretch French Terry)
Goldie All In: A take-anywhere tunic featuring front shoulder pleats, French seams and a gathered skirt. (Italian Cotton Poplin)
Sunny All In: Lightweight liberator with a very low V-neck and deep, narrow racerback — the ultimate throw-over piece. (Italian Cotton Poplin)
Whitney Dress: The tube dress with two sides: a pleated front seam and shaped hem deliver a party in the front while it’s all business in the back. (Italian Stretch French Terry)
Lara Dress: Gathered front and back seam detailing pulls things together in this slim, sleeveless dress, while the raw-edged neck and armhole finishing adds a perfectly imperfect look and feel. (Portuguese Cotton Jersey)
Kiki Dress: A season-agnostic staple with a twist – the elaborate twist-front detail creates a relaxed drape, while ¾ sleeves add a sporty spice. (American French Terry 100% Cotton)
