Toty, founded by visionary entrepreneur and actress Sofía Vergara, provides 360º Suncare solutions to protect your skin from photoaging. In collaboration with Cantabria Labs, a leading European manufacturer of dermatological products in Spain, Toty products combine cutting-edge scientific innovation with comprehensive suncare for protection, correction, prevention and perfection of photoaged skin.
The vegan, cruelty-free Toty portfolio, following the highest European and FDA standards, redefines the suncare category with a comprehensive approach that includes SPF, makeup, skincare and wellness. The portfolio features the Solaria Mineral Antioxidant Sunscreen Serum SPF 50+, the Ilumina CC Creamy Compact + Refill SPF 50+ (15 shades), the Transforma 360º AHA Retexturizing Serum, the Solaria Infusion Antioxidant Booster and more.
Sofia Vergara, no stranger to the intensity of the sun, grew up on the equator off the coast of Colombia and then moved to Miami where tanning in the 1990’s was big, but suncare practice and education was not yet the norm. Vergara’s mentality changed after discovering the cost of sun exposure.
“In my 20’s, I read in a magazine that the sun was the enemy of beautiful skin,” said Vergara. “From that day on, I made suncare my number one priority. I created Toty to provide an easy system of protection and correction against sun damage.”
Toty’s mission is to inspire la Comunidad to feel confident in their own belleza so she’s más bonita inside and out. With Toty, it’s Suncare Always, Siempre Bonita.
Suncare became her best beauty secret, which is most evident now at the age of 50 as everyone wants to know how she continues to look so youthful. Sun damage prevention and correction is a no-brainer given that dermatologists agree that 80% of skin aging is due to unprotected sun exposure.
Cantabria Labs Partnership: Science-backed Innovation
Vergara partnered with Cantabria Labs, a leading European manufacturer of cosmeceutical products based in Spain with 30+ years of science-backed experience. Cantabria Labs dedicates significant resources to fund innovation in close collaboration with prestigious universities, research centers and dermatologists around the world. As a result, Cantabria Labs has numerous patented technologies that drive the development of its products with a strong focus on sunscreen.
Vergara chose Cantabria Labs products as her go-to solutions for more than 10 years due to their high-quality, science-backed formulas. She would often stock up on their products when visiting or filming in Spain.
Given this organic relationship, seeking them out as a partner in this business was a natural next step for creating her brand and they joined forces to perfect Toty’s formulations and offerings for several years before bringing Toty to market in the U.S.
The Science Behind Toty Products
All Toty PROTECT innovations feature proprietary antioxidant PLE FernBoost Technology™ and additional potent antioxidants. PLE FernBoost Technology™ is Cantabria Lab’s proprietary extract obtained from Polypodium leucotomos, a survivor plant (fern) from Central America with scientifically endorsed activity against oxidative stress associated to sun exposure that leads to sun damage and photoaging:
- Originally an aquatic plant, it adapted to life on land, developing its own natural protective mechanisms against solar radiation to be able to survive on the landfield.
- Rich in bioactive compounds: polyphenols, flavonoids and monosaccharides.
Topical products feature Mineral Filters that deliver broad-spectrum protection (UVA/UVB) SPF 50+ and the color-coated Mineral Filtering System (included in Ilumina CC Creamy Compact SPF 50+ and Ilumina CC Cream SPF 50+). These color coated mineral filters are a combination of pigments (iron oxides) with titanium dioxide of the latest technological generation to achieve total coverage of the ultraviolet spectrum, providing better dispersion of the filters and the color to the formulation for a flawless finish on the skin.
Being Latina is a huge part of Vergara’s identity and Toty ensures that the Latin alegria (joy) was part of the Toty DNA (Latina-women led and operated). This is woven throughout the brand’s voice and visual identity, cultivated through a wellness-first, sun-protected skincare culture.
