H&M Studios has debuted its new Autumn/Winter 2024 Collection and features styles such as oversized leather outerwear and shearling coats alongside relaxed tailoring fits, easy to wear dresses, tactile knitwear and denim. The new collection will be available in select stores and at H&M’s official website starting today.
Key pieces in the collection reinvent classic looks with a fresh attitude. A trusty trench coat has extended epaulettes making a modern statement. A shearling jacket incorporates a more oversized silhouette. Dark-wash denim with a metallic weave is featured alongside sharply cut leather trousers and feminine jersey dresses. Edgy accessories add boldness such as white sling-back pumps, thigh-high boots, an oversized tote bag and rhinestone-sparkling jewellery. The collection is made from high-quality compositions, including chrome-free leather, cashmere, Merino wool, and organic cotton.
“H&M Studio is all about easy wardrobe solutions – the kinds of timeless, multi-purpose pieces that take you from a working day to drinks and dinner, helping you to feel polished but relaxed,” said Ann-Sofie Johansson, creative advisor and head of design womenswear at H&M. ”This season mixes pulse-facing pieces that are objects of desire, reworked classics that you’ll wear year after year, and then the accessories that give every outfit a cool edge.”
“For fall, the design team was inspired by the strong but easy-going style of jazz musicians, throwing on a look and hitting the stage, then out into the night. As always with H&M Studio, there’s a focus on the juxtaposition of masculine tailoring and feminine dressing. We’ve remixed classics in fresh, exciting combinations for a modern wardrobe proposal,” said Linda Wikell, concept designer at H&M.
