Knix, the leading Canadian intimates and activewear brand has opened their new pop up retail location in Canada’s leading premium shopping centre, Yorkdale. This location is the brand’s fifteenth store to open in North America, marking a significant step forward in the brand’s ongoing retail expansion, with plans to open over 20 new locations in the next three years across the United States and Canada.
Spanning 1,800 square feet, the immersive space is designed to feel fresh, intimate and welcoming. The brand places a large emphasis on customer service and ensuring a best in class fitting experience to help customers find their perfect fit and answer any product related questions. The layout, fostering ease of shopability, features “bars” for bras, underwear and activewear, as well as a designated section for Knix’s teen brand, Kt by Knix. True to the brand’s commitment to inclusivity, the store also features mannequins in diverse sizes and skin tones.
“Community has remained at the heart of Knix since day one” said Knix Founder and President, Joanna Griffiths. “This location is one of the many ways we’re continuing to serve our customers, who may have never shopped with us in person before, in our hometown of Toronto.”
“We’re thrilled to open this pop up location just in time for the holidays,” said newly appointed Chief Marketing Officer of Knix, Nicole Tapscott, “We’ve made sure to highlight Toronto’s fan-favourites ahead of the gifting season, ensuring our customers can spot their go-to Knix products with ease.”
This year’s holiday collection includes modal lounge and sleepwear sets, gossamer lace lingerie and the brand’s best selling bras and leakproof underwear. The holiday campaign features actress, producer, best-selling author and Brand Ambassador; Gabrielle Union, set to roll out in the coming weeks with select items already available to purchase at Knix’s official website and in store. The brand also recently launched the world’s first and only customizable shapewear, which offers up to 8 different ways to easily adjust the leg length and back plunge areas.
