Carter’s, Inc., the largest branded marketer in North America of apparel exclusively for babies and young children, announces the appointment of multi-talented singer, actress and real-life aunt, Chloe Bailey, as the brand’s first-ever S’Auntie Claus.
From now until November 29, 2024, Carter’s fans can visit www.carters.com/sauntieclaus and share their children’s letters to S’Auntie Claus for a chance to win a $500 Carter’s gift card to check off their holiday wish list. One entry per person is allowed, and 10 lucky winners will be drawn on December 3, 2024.
“Becoming an aunt has been an amazing milestone for me,” said Chloe Bailey. “There’s nothing like witnessing the magic of the holiday season through a child’s eyes. I’m beyond excited to put on my S’Auntie Claus hat and team up with Carter’s to help all the wonderful aunts out there spoil their little ones. Carter’s has such an amazing selection of gifts that I can’t wait to share with all the children in my life. I even picked out some of my favorites that fans can shop on Carters.com.”
“At Carter’s, we believe the holiday season shines brightest when shared with family and friends. Collaborating with Chloe Bailey, our beloved S’Auntie Claus, allows us to celebrate all the special aunts and aunt-figures in our lives while giving families a little extra joy to shop for this festive season,” said Jeff Jenkins, executive vice president of global marketing at Carter’s.
