Emma Grede, the National Football League, Kristin Juszczyk and Fanatics have launched Off Season—a luxury fashion brand redefining the intersections of football, sports and fashion. Off Season introduces its premiere collection of unisex puffer jackets inspired by a selection of iconic National Football League teams. The new collection is available to shop on OffSeasonBrand.com, NFLShop.com, Fanatics.com and team sites.
Off Season has been granted the official use of National Football League players’ names and numbers through a license with the National Football League Players Association and will develop product highlighting numerous National Football League stars. The debut collection will represent five National Football League teams—the San Francisco 49ers, Kansas City Chiefs, Philadelphia Eagles, Detroit Lions and Buffalo Bills—offering puffer vests, puffer jackets and long coats that highlight players from each team in Juszczyk’s signature spliced designs.
Fanatics’ partnership with Off Season, the National Football League and NFLPA is part of the brand’s commitment and ambition to deliver bold, on-trend merchandise for fans across categories.
“Off Season was born out of my passion for high design and the desire to elevate NFL fan apparel into something truly unique,” said Kristin Juszczyk, co-founder of Off Season. “For years, I’ve been reimagining what team pride can look like, but seeing the incredible response from other players’ wives, celebrity fans and everyday supporters showed me this could be something bigger.”
“Fashion has increasingly become an integral part of gameday culture, allowing us to collaborate with a roster of brands to deliver stylish and distinctive apparel to fans,” said Xaimara Coss, director of licensing at the National Football League. “Off Season marks a significant evolution in our licensed merchandise, transforming one individual’s fandom-inspired designs into one of the NFL’s most sought-after collaborations.”
“With Off Season, we’re offering fans a unique opportunity to merge fashion and fandom seamlessly,” said Emma Grede, co-founder of Off Season. “Off Season represents a new vision for sports-inspired style, we know fans want to wear and support their teams outside game day and ‘Off Season’ promises a collection for exactly that.”
