City Furniture, one of America’s Top 20 furniture retailers, has reimagined furniture shopping with an advanced suite of 3D experiences, now live at cityfurniture.com. Powered by 3D Cloud, the industry leader in 3D product visualization for furniture retailers and manufacturers, these tools set a new benchmark for digital furniture shopping. The partnership was initially announced in August 2024.
With the recently launched 3D Cloud 360 Spins, WebAR, and City Furniture 3D Room Planner, customers can:
- Explore products from any angle with interactive 360 Spins
- See furniture in their space with WebAR augmented reality
- Design entire rooms in 3D using the City Furniture 3D Room Planner
These new 3D experiences increase engagement and eliminate guesswork, giving customers better tools to explore their options and collaborate with loved ones. City’s 360 Spins has captivated shoppers, driving an 89% interaction rate with an average engagement time of 55 seconds per product. The WebAR option is activated 14% of the time when available, and 57% of City Furniture 3D Room Planner users save their projects, demonstrating high interest and the desire to return to complete a purchase.
“We partnered with 3D Cloud because they share our commitment to innovation, quality and exceptional customer experiences,” said Andrew Koenig, CEO of City Furniture. “Scaling 3D content is challenging, and having the right partner makes all the difference. 3D Cloud delivers,” he added.
City Furniture values efficiency at every level, which is why they embraced 3D Cloud’s philosophy: one 3D product, every experience. With the 3D Cloud Digital Asset Management System, a 3D product model is created once and deployed across multiple touchpoints: 360 Spins, WebAR and the 3D Room Planner, in addition to a collection of product configurators and sectional configurators that are coming soon. The system delivers a consistent, high-quality experience while maximizing the impact of City’s 3D content investment.
“City Furniture is a clear leader in writing the future of furniture retail,” said Beck Besecker, CEO and co-founder of 3D Cloud. “Their dedication to creating a better, more efficient and more beautiful way to shop aligns perfectly with our mission—one 3D model, every application.”
“The idea of one 3D product powering multiple applications is instrumental in orchestrating our vision for a consistent hybrid customer experience,” added Koenig. “This is the most efficient, most compelling approach to 3D available in furniture retail today.”
