Guess’ Spring/Summer 2025 women’s and men’s campaigns, shot in Malibu, California, are all about bright and breezy season dressing that easily transitions from day to evening. Designed with new and exciting denim cuts, washes and colors, exclusive graphics and sustainable fabrics, these collections offer a myriad of fashion inspiration for any occasion.
The Dreamy delivery is made for the woman who moves through life with confidence and ease—she knows exactly where she’s going and what she wants. Her style is a reflection of that spirit, effortlessly shifting from bold and powerful to soft. This collection culminates a selection of wide-leg pants, fitted denim dresses, breezy skirts, chic blouses and timeless jackets. Every piece feels fresh, with soft shades of whites and blues, gentle greens and earthy moss tones, all further enhanced by premium quality fabrics and exclusive Guess details. It is a wardrobe that feels as good as it looks—designed to keep up with her, wherever she’s headed.
The Body and Soul delivery is made for the woman whose style flows naturally as her day in the city and beyond. Flared jeans and sleeveless trenches bring a cool edge, while waistcoats and asymmetrical tops add a playful twist. Off-the-shoulder dresses and relaxed gowns feel light and effortless, with breezy skirts and soft pleats that add an injection of femininity. Heady florals, animal motifs and hints of lace give each piece its own character, while a palette of warm peach, creamy yellows, earthy reds, soft pinks and rich browns add a rich yet balanced daub of color. It’s a collection that’s versatile, fresh and lively, designed to go wherever life takes her.
The Escape delivery drifts into a space of calm and carefree. Flowing fabrics and easy silhouettes set the tone, with hints of sheer details and soft lace. Silky dresses with side slits, breezy skirts and crisp white denim come together effortlessly, alongside bold floral prints and striking appliqués. Geometric tops and relaxed jackets round out the selection, all in a palette of soft pastels and ocean-inspired blues and greens. It is an elevated wardrobe designed for warm days that effortlessly drift into breezy nights.
The Coastal Break delivery is all about easy style that works wherever the day takes you. Inspired by remote coastal retreats and rugged landscapes, these pieces bring a fresh, relaxed energy to your everyday selection. Nautical-inspired knits, reworked denim staples, comfy chinos and swim trunks set the tone, while pops of color and seasonal Guess patterns add a beach-ready vigor to embroidered shirts, jackets and pants. Unstructured tailored finishes blend a retro charm into both everyday essentials and more formal attire. Stripes and geometric patterns intermingle with pure boho inspiration, soft-touch essentials and linen, for fluid layering for any occasion. The palette is clean and light—classic neutrals meet crystalline greens—to embody a casual and effortless look.
The Earth Connection delivery is designed for the man who moves through life with curiosity. It is a sophisticated collection that embodies a desire for freedom and connection with nature. The ecru straight denim, relaxed utilitarian shirts, jackets and knitwear are everyday staples for outdoor adventures and everyday functionality. Tailored jackets and pants bring a hint of safari charm, while breezy mesh shirts, refashioned ribbed knits and fresh denim washes add a modern edge. Ancient-inspired prints add a special touch, blending seamlessly with the earthy palette—warm peach tones, soft pastels and green- blue hues. It is a wardrobe that feels relaxed but effortless.
The Tropical Craft delivery is for the man who urges his inner nomad. A collection brimming with artisanal boho vibes and meticulously crafted details, it’s a world of tropical motifs, patchwork accents, foulard prints, and rugged linen shorts and pants in natural, earthy tones. Hawaiian-inspired shirts with bold geometric graphics make a statement, while relaxed Harlem-style pants are paired with breezy, sheer tees for a refined yet casual finish. The collection captures the essence of relaxed sophistication, combining natural hues with vibrant bursts of sunset-inspired pinks, oranges, greens and peach hues. Infused with a spirit of adventure and global inspiration, it offers a fresh, refined take on comfort and style for the modern traveler.
