Adore Me and David’s Bridal are coming together to reimagine bridal fashion with the launch of the Adore Me for David’s bridal lingerie collection in time for the 2026 summer wedding season. The collection offers a fresh, modern approach to what brides wear beneath it all—designed to inspire confidence before, during and after the wedding night.
Combining Adore Me’s commitment to quality lingerie and playful self-expression with David’s reputation as a bridal authority, the collection launches April 16, 2026, with additional drops continuing through June. Sitting at the center of this campaign is reality-TV personality and bride-to-be, Giannina Milady Gibelli, as she prepares for her wedding with fiancé Blake Horstmann. Gibelli has built her personal brand on self-expression and self-confidence, and the Adore Me for David’s bridal lingerie collection will be an essential part of her bridal journey, and beyond.
David’s Bridal’s legacy in weddings and Adore Me’s expertise in lingerie make for the perfect match, poised to usher in a new era of bridal lingerie. The brands are reimagining the intimates space with modern, romantic design details, while broadening the category beyond the wedding night. The goal is to help brides celebrate themselves throughout their journey and give them the confidence they deserve throughout every moment.
“Collaborating with David’s Bridal on this collection allowed Adore Me to bring together the best of both worlds: expertise in bridal fashion and a passion for lingerie that celebrates women,” said Dani Huxley, assortment director, Adore Me. “This was all about creating joyful, romantic and empowering pieces that women truly want to wear for more than just their wedding night or honeymoon. It’s lingerie that you’ll hold onto long after, as a sort of keepsake from one of the biggest moments of your life.”
The collection features over 20 pieces across bras, sleepwear, panties and lingerie (including corsets, babydolls, slips and bodysuits). With a soft, romantic palette of whites, blush pinks and light blues, plus delicate lace, elevated textures and thoughtful details, each look is designed to be enjoyed during and far beyond the wedding night.
“Tradition isn’t disappearing; it’s being personalized, and that includes what’s underneath the dress! Partnering with Adore Me lets us serve the bride across her entire lifecycle, from morning-of loungewear to late-night lingerie,” said Kelly Cook, CEO of David’s Bridal. “We’re breaking the old retail boxes and replacing them with a frictionless, one-stop shop that fuels her confidence. At David’s, we’re not just selling a garment; we’re destressing the journey and making sure she feels like the queen of her own celebration.”
