Lee announced the launch of Kacey Lee, its first celebrity collaboration designed with eight-time Grammy Award winner, Kacey Musgraves, exclusively for Walmart. Named after Musgraves’ first and middle names, Kacey Lee brings together Lee’s heritage denim and Musgraves’ classic style for an expansive collection across multiple product categories. In addition to men’s and women’s denim bottoms and tops, the 100-plus piece capsule spans sleepwear, swimwear, accessories and pet items.
“We are thrilled to work with Kacey and Walmart on this collection,” said Vivian Rivetti, global vice president of design at Lee. “Lee has been providing denim staples and trend-relevant styles to Walmart shoppers for 30 years. This capsule is a new opportunity to showcase Lee’s craftsmanship and quality in silhouettes that reflect Kacey and will appeal to younger consumers. The collection feels fresh, modern—perfect for enjoying summer concerts—and it’s at a value that only Walmart can offer.”
The Kacey Lee collection launches shortly after Musgraves’ sixth studio album, “Middle of Nowhere.” Lyrics and visual elements from that album and others are incorporated into tees, hats and other pieces. Nods to her Texas roots and Americana style are threaded throughout, resulting in a capsule anchored in Lee denim and workwear but featuring versatility and self-expression. It’s made to wear in the middle of nowhere and everywhere—on long summer days, at concerts and during time spent with friends.
“The idea of this capsule excited me, not only because my middle name is ‘Lee,’ but because it feels very nostalgic. I grew up wearing Lee, and I wear a lot of denim, vintage tees and workwear, so this partnership felt like a natural fit,” said Musgraves. “I loved collaborating on the designs and finding ways to incorporate my lyrics and elements of my personality. The goal is always to design pieces I would personally wear, and I know y’all will love it as much as I do.”
The capsule features men’s and women’s fashion, accessories, and pet items, including denim, tops, dresses, swimwear, sleepwear, totes, bags, and lifestyle pieces.
“We’re proud to bring this exclusive collaboration to our customers as we continue to build Walmart as a destination for fashion, culture and self-expression,” said Ryan Waymire, senior vice president of adult fashion at Walmart U.S. “Our long-standing partnership with Lee, rooted in quality and heritage, combined with Kacey Musgraves’ distinctive voice and style, allows us to deliver a collection that feels both authentic and fresh. Together, we’re offering standout pieces that make incredible style accessible for customers—whether they’re shopping for everyday wear or their next summer concert.”
