Pacsun is introducing the latest collection from its Pac Artist Network in partnership with artist Kristin Konefal. Known for her vibrant paintings inspired by the symbiotic relationship between humanity and the natural world, Konefal brings her distinctive creative perspective to an exclusive assortment of swimwear and summer-ready pieces.
The collection, which was developed in close partnership with Pacsun’s design team, features original designs Konefal created exclusively for the collaboration. Using a combination of organic printmaking—a technique largely implemented in her upcoming series—and digital manipulation, Konefal’s artwork comes to life across a four-piece assortment, including a swim set and graphic tee exclusive to Pacsun. The collection translates her colorful visual language into wearable designs that offer the first glimpse into her next series, “portals.”
“My upcoming series is driven by the idea that everyday experiences—whether it’s spending time in nature, connecting with another person, getting lost in music or any of the countless other moments that transport us—can become gateways to seeing ourselves and the world differently,” said Konefal. “I loved working with the Pacsun team to extend this idea beyond the canvas, and I hope these pieces inspire a sense of curiosity and encourage people to engage a little more deeply with the world around them.”
“Kristin’s work immediately resonated with us because of its vibrant energy and uplifting point of view,” said Richard Cox, chief merchandising officer at Pacsun. “Working closely together throughout the creative process allowed us to preserve the spirit of her original artwork while translating it into something new for our customers. That spirit of collaboration is central to our co-creation philosophy and the foundation of Pacsun’s Pac Artist Network. Partnerships like this allow us to bring new creative voices to our community while celebrating the intersection of art and fashion.”
Through Pacsun’s Pac Artist Network, the brand continues to partner with artists and creatives on original collections and storytelling initiatives that celebrate creative expression across disciplines. Konefal’s collaboration reflects the program’s commitment to fostering meaningful partnerships that translate artistic vision into wearable design.
