This year marks a major milestone for Luli Fama, as the internationally recognized swimwear and resort wear brand celebrates its 20th anniversary. What began as a passion project by Lourdes “Luli” Hanimian and Augusto Hanimian has grown into one of the most recognizable names in swimwear, known for its vibrant prints, signature silhouettes and unmistakable Miami aesthetic.
Born in Cuba and raised in Miami, Luli Hanimian’s lifelong connection to the beach and eye for fashion became the foundation of the brand. Together with Augusto Hanimian, whose family helped introduce European-inspired swimwear design to the Miami market, the duo launched Luli Fama with a shared vision to create luxury swimwear that celebrates confidence, femininity and self-expression. Drawing on more than three decades of swimwear expertise, they built the brand around one core principle: exceptional fit. Every collection is designed with flattering silhouettes, fashion-forward details and thoughtfully perfected patterns that complement a variety of body types.
For 20 years, Luli Fama has helped shape the swimwear and resort wear landscape with its bold aesthetic, vibrant prints and unmistakable Miami spirit. The Latin-owned brand has cultivated a loyal international following by creating collections that empower women to feel confident, sexy and strong while embracing a lifestyle inspired by color, travel and the energy of the beach.
Over the years, the label’s signature designs have been worn by notable figures such as Lady Gaga, Paris Hilton and Camila Cabello, helping cement its status as a go-to destination for statement swimwear and resort dressing. While trends have come and gone, Luli Fama has remained committed to original prints, intricate embellishments, impeccable fit and standout silhouettes that have become hallmarks of the brand.
To commemorate the milestone anniversary, Luli Fama celebrated throughout Miami Swim Week with a series of events honoring the customers, partners and community that have contributed to its success. As part of the festivities, the brand held its first-ever open casting call at its Lincoln Road boutique in Florida, inviting aspiring “Luli Babe” models to participate in the anniversary runway presentation and join the brand’s ongoing story.
The celebration continued with a milestone runway show during Paraiso Miami Swim Week, followed by an exclusive anniversary after-party at Harbour Club in Miami Beach, where longtime supporters, the media, creators and friends of the brand gathered to celebrate two decades of Luli Fama.
While the anniversary serves as an opportunity to reflect on the brand’s achievements, it also marks the beginning of a new chapter. As Luli Fama looks toward the future, the brand remains focused on continued innovation, expanding its global reach and delivering the vibrant swimwear and resort wear collections that have defined the brand for the past 20 years.
Twenty years after its founding, Luli Fama continues to represent more than swimwear. It embodies a lifestyle, a community and a celebration of confidence, individuality and the enduring spirit of Miami.
