British fashion house Mars The Label has officially opened its first U.S. warehouse in Ohio, marking a major milestone in the brand’s international expansion and reinforcing its commitment to meeting the rapidly growing demand from its U.S. consumer base. Recognized for its signature body-contouring silhouettes and statement occasion wear, Mars The Label has become a favorite among it-girl tastemakers, including Khloé Kardashian, Dua Lipa and Megan Thee Stallion.
The new distribution center will enable eligible customers across the mainland USA to receive next-day delivery, with express shipping options available for shoppers in Alaska and Hawaii. The opening will also improve product availability, allowing sold-out styles in the U.S. to be fulfilled by the brand’s U.K. warehouse. Home to one of Mars The Label’s fastest-growing consumer communities, the U.S. has become a key focus for the label. The expansion represents a significant investment in its American consumers, bringing the brand closer to stateside shoppers while supporting faster fulfillment, improved stock availability and easier access to its latest collections.
“The States have always been a key part of our business, from the people we work with, the events we do, to our beautiful ‘Mars girls’ in the States,” said Arianna Ajtar, founder of Mars The Label. “It felt like a natural progression to offer our USA customers the same fast next-day delivery we offer in the U.K., and I’m so excited to see where this next bold move takes us.”
Mars The Label was founded in 2016 by Ajtar in her family home in Manchester. Looking to close the noticeable gap in the affordable luxury womenswear market, her early designs focused on creating a more premium product at a price point that felt achievable for her, her friends and her following. Now an eight-figure, female-run business with two Miami Swim Week showcases under its belt, the brand’s commitment to quality craftsmanship and functional glamour remains unchanged.
Mars The Label is a celebration of individuality and the female form, brought to life by Ajtar’s unwavering passion and dedication. The brand has utilized its designs and influence to redefine confidence for women of all shapes and sizes, offering statement-ready styles from swimwear to occasion wear. After a strategic brand refresh in February 2025, Mars The Label has committed to releasing capsule collections that underscore its values of timelessness, impeccable quality and accessible luxury.
Mars The Label’s expert contouring designs focus on enhancing natural beauty by accentuating the lines and shapes that define the female form. The precision and artistry are intended to make every “Mars girl” feel empowered, confident and undeniably sexy.
As Mars The Label continues to capture audiences worldwide, its core mission remains the same: to redefine fashion for the modern woman. The launch of its U.S. warehouse marks the next step in Mars The Label’s international expansion, streamlining fulfillment operations and delivering a faster, more seamless shopping experience for its growing community of American consumers.
