Pacsun is bringing Play Palm Angels, the newly launched essentials label from luxury streetwear brand Palm Angels, to the United States retail market. To mark the arrival, creator and cultural tastemaker Avani Gregg is spotlighting the brand’s bold, expressive take on streetwear.
Fresh from its launch earlier this summer, Play Palm Angels’ newest 41-piece collection draws on the energy of Venice Beach and Southern California, blending oversized silhouettes, bold graphics and gender-fluid design with Palm Angels’ signature streetwear sensibility. The latest collection features reimagined tracksuits, graphic tees, distressed denim, outerwear and accessories.
“Play Palm Angels is about creating a space where a new generation can express themselves freely and authentically through fashion,” said Joey Gabbay, CEO of Bluestar Alliance. “From the beginning, we wanted the brand to reflect the energy, creativity and individuality of the community around it. Bringing the latest Play Palm Angels collection to Pacsun gives us an exciting opportunity to reach a community that understands the importance of personal style and self-expression.”
Gregg’s bold personal style and influence across fashion and youth culture make her a natural fit for Play Palm Angels, as she brings her own perspective to the latest collection ahead of its Pacsun arrival. The partnership also reflects the natural alignment between Play Palm Angels and Pacsun, connecting a newly launched label with a distinct California point of view to a retailer deeply rooted in the next generation of consumers.
“Play Palm Angels is an exciting extension of the Palm Angels brand, and we’re thrilled to launch it at Pacsun,” said Richard Cox, chief merchandising officer at Pacsun. “Its focus on youth culture makes it a natural fit for our customer and our community. Avani brings an effortless sense of individuality to everything she wears, and we love seeing her interpretation of the collection. She has a way of making fashion feel personal and expressive, making her a great representation of the energy behind this launch.”
