Sean McPeak and Katie Thurber, of the McPeak Thurber Team at Halstead, hosted a unique social influencer supper club in an exclusive townhouse listing at 161 West 73rd Street. They invited only micro-influencers in social media that have strong followings within their realms of expertise, including real estate, wellness, fitness, food, design, and more.
“Given the current sluggishness of the Manhattan townhouse market and the luxury market overall, we feel it’s necessary to go above and beyond a normal marketing plan for our clients,” McPeak said. “One of our specialties is leveraging social media as a way to bring wider awareness to our listings. We feel individuals outside our sphere will be interested in high-end Manhattan property as well as local brokers who are highly engaged on Instagram. We anticipate the campaign lasting a few weeks and getting in front of 5,000,000 unique followers.”
McPeak and Katie Thurber in chef Mariela Alvarez to do a four-course tasting menu. This dinner coincided with her recent restaurant launch at Public Records in Gowanus, Brooklyn. The space was an old ASPCA shelter and has received attention already for the listening club attached to the restaurant.
