Bubly sparkling water and Sage, a national advocacy organization dedicated to LGBTQ+ elders, are joining forces this holiday season to support New York City’s LGBTQ+ community in the latest phase of the Bubly brand’s #DragForAllFlavors campaign. This time around, Bubly is bringing content featuring two local LGBTQ+ seniors, as well as 11 talented drag performers, creating their own larger-than-life take on the traditional holiday advent calendar.
Beginning this week, one featured drag king or queen will be posting a behind-the-scenes teaser shot on their Instagram page leading up to the debut of the music video, directed and shot by Austin Nunes. On Friday, December 18, fans can check out the music video on the Bubly YouTube channel as the featured NYC drag icons slay the sounds of Nikki Era and Mikey Pop’s new track “I Hope I See You This Christmas,” created exclusively for bubly which will stream on all major music streaming platforms. Featured talent includes: Zarria Powell (@zarria_thediva), Maxxx Pleasure (@mr.pleasure), Tina Burner (@thetinaburner), Merrie Cherry (@merrie_cherry), Rosé (@omgheyrose), Shequida Hall (@shequidahall), Dr. Wang Newton (@drwangnewton), Jada Valenciaga (@jadavalenciaga), Egypt (@therealegypt), Chiquitettas (@chiquitettas) and Lagoona Bloo (@lagoonabloonyc).
“We recognize the unique challenges the pandemic has created for the LGBTQ+ community, especially for nightlife performers and older members of the community,” says Matthew Conrado, PepsiCo North Division Brand Marketing. “While we may be celebrating the holidays a bit differently this year, Bubly remains committed to uplifting and supporting members of the LGBTQ+ community, as we look to bring some sense of normalcy, positivity and helping people to crack a smile during these difficult times.”
