Freshly Inc., a fresh-prepared meal delivery service, announced the launch of FreshlyFit, the company’s first dedicated product line designed for consumers looking to command their health and fuel active lifestyles.
Like Freshly, FreshlyFit’s ready-to-eat meals are gluten-free and built on a foundation of clean, whole-food ingredients but focus on a lower-carb, protein-powered nutritional profile to help fuel workouts, optimize recovery, maintain muscle mass and support weight management. FreshlyFit meals have an average of 14 grams of net carbs, over 30 grams of protein and 550 calories or less. More than a third of the meals contain zero added sugars.
Developed in response to customer demand, FreshlyFit meals are formulated by nutritionists and chefs and inspired by key attributes of keto, paleo and plant-forward diet principles. Moving away from an all-or-nothing approach to nutrition, FreshlyFit offers customers a sustainable solution for healthy eating by pairing a variety of delicious, nourishing meals with convenience. Meals can be heated and served in three minutes with no chopping, cooking or cleaning required, taking the heavy lift of weekly meal prep off customers’ plates.
“In the past year, more than 60% of customers have expressed interest in lower-carb meals. With FreshlyFit, we’re tripling down on these offerings to make it easier to jumpstart a sustainable healthy lifestyle,” said Freshly Founder and CEO Mike Wystrach. “The pandemic has brought on a renewed interest in nutrition as people are seeking new, creative solutions to stay healthy and active at home. We’re excited to debut this new product line as we approach the new year and resolutions are top of mind.”
The launch of FreshlyFit comes on the heels of Freshly recently being acquired by Nestlé USA. In the past months, the company has announced its plans to open a facility in the City of Commerce, California to increase production and order fulfillment capacity. Currently, Freshly ships more than one million meals per week to customers in 48 states.
“Our goal with FreshlyFit is to give customers a wide variety of meals and range of choices so they’re set up for success in achieving their health goals for the long-term,” added Brooke Scheller, doctor of clinical nutrition and director of nutrition at Freshly. “Fad diets can only be maintained for so long, and the new year is a great time to shift away from this mindset and instead focus on a proactive, flexible and sustainable way to accomplish resolutions.”
