Makeup Museum, in partnership with L’Oréal USA, announced the publication of its first book, “Beauty Stories from Around the World” to expand beauty history to include diverse perspectives, narratives and images. Despite enduring traditions across all cultures, most beauty history books have glossed over thousands of years of history between Ancient Egypt and the Renaissance with limited attention paid to the important beauty rituals of Black, Indigenous and People of Color (BIPOC).
“Since its founding, the Makeup Museum has focused on centering BIPOC voices, and our initiative to expand beauty stories to be more inclusive than ever before is critical for beauty education,” said Doreen Bloch, executive director and co-founder of Makeup Museum. “Our first book spotlights how beauty traverses color, gender, ability and more. The way that people use pigments and tools to create beauty is a universal practice.”
To support “Beauty Stories,” Makeup Museum and L’Oréal USA will kick-off a year-long digital series on the Makeup Museum’s Instagram with the hashtag #BeautyStories.
“At L’Oréal, we believe that beauty moves the world, and we are proud to team up with the Makeup Museum to bring a more inclusive view of the history of this powerful and positive universal quest,” said Stéphane Rinderknech, president and CEO of L’Oréal USA. “I am inspired by this education initiative because it lifts up diverse voices to tell stories about beauty that deserve a larger stage and wider audience.”
In addition to historical and anthropological research, the book will feature images sourced globally in partnership with Getty Images. The Makeup Museum is also inviting beauty lovers from around the world to contribute their own beauty images, videos and stories for the #BeautyStories campaign by emailing support@makeupmuseum.com.
