Decorté, a leader in Japanese beauty and a pioneer in cutting edge dermatological research and skincare technology, is launching Perfect Corp.’s new AI skincare diagnostic technology in the US and is an early adopter to analyze advanced skin health concerns including hydration, a top skincare concern in the market. This partnership allows Decorté to offer consumers a personalized experience on the brand’s e-commerce website using advanced AI/AR technology for high-precision diagnostics. Hydration is a cornerstone of Japanese beauty, and when skin is optimally hydrated, the healthier skin will look and feel. Now, with Perfect Corp.’s advanced skin diagnostic solution, Decorté can provide an immediate and accurate hydration assessment for all skin types and ethnicities. The effectiveness of YouCam’s AI Skin Diagnostic was analyzed and verified by dermatologists and skincare experts to ensure users receive accurate, safe, and reliable skincare recommendations, in line with the professional product recommendations they would offer their patients.
“As a leader in Japanese beauty, we pride ourselves on offering our customers a meaningful, innovative and highly personalized approach to beauty. We are thrilled to be working with Perfect Corp. to integrate this platform into the consumer’s discovery of Japanese skincare on Decorte.com and to ensure we deliver a high-touch experience that addresses key skincare concerns,” says Sharon del Valle, GM KOSÉ America. “Millions of customers around the world turn to the brand as a destination for their skincare solutions, and most especially for hydration. For the first time, we are able to easily demonstrate to consumers their hydration needs and then quickly link to solutions that best fit their needs such as our bestselling Moisture Liposome Serum with its groundbreaking proprietary technology for hydration. The combination of Perfect Corp.’s platform with our products allows us to connect with the consumer in a seamless way to help them achieve the radiant, smooth, glowing skin that the Japanese are known for.”
“We are thrilled to partner with Decorté to integrate our most advanced AI-powered skin diagnostic technology for web with tracking for hydration and other key skin health concerns,” said Perfect Corp. Founder and CEO, Alice Chang. “It’s an honor to partner with such a forward-thinking and innovative skincare brand like Decorté and help guide beauty consumers on their skin health journey with the help of YouCam’s beauty tech.”
Decorté will also offer customers YouCam’s award-winning beauty try-on technology on the brand website and leverage Perfect Corp.’s artificial intelligence (AI) and augmented reality (AR) innovation. The virtual try-on will help the brand enrich the online experience, increase consumer engagement and allow the North American consumer to discover Decorté, Japan’s best kept beauty secret.
