The bold collection features seven complimentary products that encourage consumers to smile confidently and express themselves freely
Colgate-Palmolive introduced a new oral care category with the launch of CO. by Colgate – an oral beauty collection that transforms the simple act of brushing your teeth into a ritual for feeling good. The collection was born from the powerful belief that a smile is at the heart of feeling beautiful and confident. CO. by Colgate encourages all people to share their authentic selves with the world, smile brighter, express themselves freely, and live their truth boldly.
Premiering exclusively at Ulta Beauty and on Ulta.com and CO.Colgate.com, the collection speaks to the next generation of beauty enthusiasts in search of brands that represent their values, complement their lifestyles, and inspire self-expression.
“We’re delighted to be the exclusive retail partner for CO. by Colgate and provide a platform for this innovative collection to be discovered and embraced,” said Monica Arnaudo, chief merchandising officer, Ulta Beauty. “As a beauty leader and preferred destination among Gen Z beauty enthusiasts, we know how important daily routines are to our guests’ holistic wellbeing. CO. by Colgate turns the simple act of brushing one’s teeth into a self-care ritual – and that’s something to smile about.”
