Leading bath and body brand launches revamped branding and all-new product offerings that deliver softer, healthier and cleaner skin
Cleanlogic recently announced a relaunch with new branding and product offerings to provide an enhanced, all-encompassing consumer experience. Cleanlogic, which saw 180 percent growth in 2020 alone, was built upon delivering innovative, sustainable, inclusive and socially responsible product experiences to consumers – such as featuring Braille across all packaging. These core values drive the brand’s mission – Nice and Clean.
The relaunch incorporates a fresh, bold and modern look featuring a new logo and trend-forward fabric colors. Coinciding with the new packaging, the brand is introducing all-new sensitive skin products and enhanced facial exfoliation products as well as four distinctly enhanced product collections- Bath & Body, Sport, Detoxify and Sustainable – each identified by its own unique color and product enhancements such as charcoal-infused and certified organic cotton material.
“Our mission is to be really good people who make a really good product that gets you really clean,” said Isaac Shapiro, President and Co-CEO of Cleanlogic. “We believe feeling nice and clean is a basic human right and we want our products to reflect this ‘Nice and Clean’ position.”
Inspired by co-founder Isaac Shapiro’s mother, who lost her eyesight as a child, Cleanlogic is a pioneering beauty company in the U.S. and one of the first to feature functional braille on all product packaging as a way to support over 25 million people in the U.S. who are blind or have low vision. Additionally, a portion of all sales are donated to visually impaired organizations including American Foundation For the Blind.
