European Wax Center, a leading personal care franchise brand that offers expert wax services, recently launched a comprehensive and clinically tested line of at-home pre- and post-wax products, adding new innovations and building upon the efficacy of their hair minimizing technology. As a leader in the waxing category, European Wax Center set out to ensure their consumers had access to top-of the line products that were in line with the high quality of their waxing services and experts. The brand turned to input from their consumers’ needs, learnings from qualitative and quantitative research, and input from wax experts and estheticians, to offer solutions to consumers’ top hair removal related skincare concerns and enhance the overall waxing experience with their exclusive pre- and post-wax care collection, EWC.
“We’re extremely proud of the new look and innovation we’re introducing to guests with our four exclusive pre- and post-wax care collections. Our team went through years of extensive research and testing to ensure we developed a line of products driven by clinically tested results that can easily be incorporated into guests’ daily routines,” said Chris Kobus, Chief Experience Officer of European Wax Center.
